Shortcut to this article: enom.help/price-change
On May 30, 2018 00:00:00 UTC, we will introduce a new pricing structure for domains. As a result, we'll increase the list prices and we will also move to a tiered, four-plan pricing structure that offers resellers greater discounts by rewarding strong performance and growth. This change marks a significant departure from our current model and will make our pricing more flexible while maintaining a high-level of transparency. Currently, we will only be making changes to the pricing of COM, BIZ, INFO, NET, and ORG. However, we plan to bring other TLDs in line with this structure in the future.
New pricing structure
How will it work?
We know that to run your business, you depend on consistency in our pricing. Our new model guarantees your placement in your current plan for an entire calendar year, removing any risk that you will have to change plans during this time.
Determining your plan
For existing customers, your plan has been determined based on your number of new domain registrations/transfers and annual domain spend between April 1st, 2017 and March 31st, 2018. You will receive an email shortly that will indicate in which plan you will be placed.
NOTE: For resellers that have been with us for less than 12 months, your domain spend and domain registration volume from your sign-up date until April 1, 2018, will be used to determine your projected performance, which will then be used to determine your pricing plan for 2018.
At the end of every calendar year, we’ll conduct a performance assessment to determine your pricing plan for the following calendar year. We’ll look at the total domain spend and the total number of new domain registrations and transfers between January 1 and December 31. As a result of the annual assessment, you may stay in your pricing plan, but you may also be upgraded to a higher-discount plan or downgraded to a lower-discount plan. Your new pricing plan will go into in effect on February 1 of the new calendar year.
If you are experiencing good performance during a particular calendar year and would like to be considered for an upgrade, we encourage you to talk to contact Reseller Sales at [email protected]
Resellers with sub-reseller accounts
Please note: If your pricing is changing, you will have to update your own pricing for sub-resellers accordingly.
Frequently Asked Questions
Q: Why is the pricing structure changing?
A: Our main goal is to offer a model that will make our pricing more flexible while maintaining a high-level of transparency. We are publishing clear rules so you won’t be left wondering when or how you might qualify for better pricing.
Q: How can I set my customers’ price if my own price might change?
A: At the end of every calendar year, we’ll conduct a performance assessment to determine your pricing plan for the following calendar year. You will be given proper notice of this price change but it’s important to note that this yearly assessment may culminate in a price reduction if you qualify for a higher-discount plan.
Q: I had a bad year this year. Can you make an exception based on previous years?
A: Unfortunately, we had to settle on some criteria to determine where current resellers would be placed. We used the April 1st, 2017 to March 31, 2018 time period for the assessment. If you feel you should have been placed in a different pricing plan, we encourage you to contact Reseller Sales at [email protected]
Q: I have sub-resellers. Do I have to manually adjust my pricing for them?
A: Yes, you are expected to adjust the price for your sub-resellers accordingly.
Q: What makes up “domain transactions” and “domain spend” when you are determining my performance?
A: For the purpose of determining the number of domain transactions, we are simply looking at the number of new registrations and transfers. It’s important to note that each registration or transfer counts as 1 transaction, regardless of the number of registration years.
For domain spend, we are looking at revenue for every transaction related to domains with the exception of WHOIS privacy and other value-added products.
Q: Do premium domain sales count towards domain spend?
A: Yes, premium domain sales will count towards domain spend.
Q: Do redemptions and renewals count towards domain spend?
A: Yes, they count towards total domain spend but not towards transactions. Only new registrations and transfers count towards the transaction requirement.
Q: Does WHOIS privacy count towards domain spend and transactions?
A: No, WHOIS privacy does not count towards either requirement.
Q: I was able to get a discount in the past, why can’t I get one now?
A: We are introducing a new pricing structure that is simple and transparent. Our main goal is to create a level playing field, ensuring that resellers of similar size have access to similar pricing. You will qualify for discounts if you meet the criteria. If you are experiencing amazing performance during the calendar year, we encourage you to contact Reseller Sales at [email protected]
Q: Where can I see how my account is doing at any given time?
A: You have access to your financial statements in the Reseller Control Panel.
Q: Will I be notified of plan changes to my account and, if yes, how far in advance of the change?
A: We’ll do the annual assessment in January and your price will only take effect on February 1. You will be given proper notice.
Q: Do the transactions and revenue spend from my sub-resellers count towards my targets?
A: Yes, if you have sub-resellers, their transaction count will be placed towards your targets, however, revenue will be based on your cost for those domains, not the amount charged the sub-account.
Q: How do promotions work? Will existing promotional prices remain in effect?
A: We will continue to offer promotions and will extend the same promotional price to all resellers. Resellers in growth or enterprise plans may sometimes find that the promotional price for a particular TLD is higher than their normal price. In all cases, the lowest price will always remain in effect. Promotional discounts will not be compounded with plan-based discounts.
Promotional prices based on sign-up or channel-wide offers will continue to remain in effect until their scheduled end date. Here again, the lowest price, whether that be the plan-based price or the promotional price, will always remain in effect.
Q: Will pricing for other services be affected?
A: No. Pricing for all other services and products we offer will NOT be affected.